Video Making

How can Vlogging Benefit Your Business?

It may sound very weird… A college student walking around talking to a camera may sound very odd, but it could take your business to the next level. Businesses small and big are using video makers as another way of reaching their target audience – and for good reason. A vlog, or video blog, is just a blog in video format.

A vlog is the shortened, conversational term for a video blog. It is a video directed and centered around one persons life. Vlogging is the act of producing and publishing frequent video content on an owned website or a channel on a sharing platform. Vlogging has become increasingly popular because it’s a cost-effective strategy that drives visibility and increases online engagement with customers.

So, What is a Vlog?

The  Cambridge Advanced Learner’s Dictionary & Thesaurus defines a vlog as “video blog: a record of your thoughts, opinions, or experiences that you film and publish on the internet”.

When your blog uses videos as your primary content medium, you are vlogging. Vlog entries often combine embedded video (or a video link) with supporting text, images and other metadata. Entries can be recorded in one take or can be cut into multiple parts.

Vlogs are not uniform. They don’t consist of the same topics, length, style, consistency or even message. Some vlogs are made live on a website, while others are purely found on video-sharing sites like YouTube or Vimeo. Some vlogs discuss brand-related topics such as introductions to new products and how-to videos, while others are story-driven with personalities covering peripheral topics. Apart from video content, a vlog can be anything you want it to be.

Why should a business care about vlogging?

Video content is a an engaging way to increase brand visibility and a powerful way to communicate with your target audience. So, it’s a great way to market your business. What makes it so great? A few of the reasons are listed below.

Vlogs are easy to digest

Video content is more engaging. According to statistics shared by Hubspot, approximately “75 percent of online video viewers have interacted with an online video ad this month.” Not only that, 92 percent of mobile users said they share video content. Needless to say, video content offers one of the best ways for a brand to communicate with its audience.

Video is unique in that it is consumed using multiple human senses (sight and hearing). This is important because people learn and retain information in many different ways, visually and auditorily being two of the most popular. Creating video content, which caters to both, improves the prospect that your audience will understand and retain the information you want them to remember.

Vlogs are affordable

Vlogging is a cost effective avenue for reaching your target audience in a personal, engaging and interactive way. Videos can be created by students at a much lower cost than what it would cost to hire a high end vlogging influencer. Often no props are required for creating the videos and hence, the cost of creating such media can be kept much in control.

The students hold much influence in the closely knit student community and so, are in a unique position to be able to position your brand.

Vlogs help develop rapport

One of the most difficult parts of marketing is developing a connection with your target audience. Consumers do not easily give away trust. However, a video is a great way for you to personalize your message and start to develop a rapport with customers.

With video you can reach your customers on a more intimate level since it adds a face and voice for people to identify with.

Showcase the Brand

Vlogs are a great way to establish your business as an authority in its domain. A vlogger can share your knowledge with the public about your product and offerings in many meaningful ways. A vlog can be about giving insider tips, how-tos or simply share more information about what it is that the business does.

People respond to businesses they know more about. Your business can use the trust that an influencer video maker has built with his audience to share valuable information about the brand. This way, your potential consumers will be more inclined to align with your brand.

Reach a Wider Audience

Did you know that YouTube has surpassed Yahoo! It has now become the second largest search engine and millions of people increasingly watching video on mobile devices. So, establishing a vlog for your business could be more of a necessity than a luxury!

Reach a Wider Audience

Did you know that YouTube has surpassed Yahoo! It has now become the second largest search engine and millions of people increasingly watching video on mobile devices. So, establishing a vlog for your business could be more of a necessity than a luxury!

More people are using video sites to search for information and products than ever before. Having your vlogs available on these touch points make your content available to a very wide audience. By getting a video blog created for your business, you are also increasing the overall online presence for the brand. Posting videos on other sites and your own can increase the number of people finding your business. The video content that gets about your brand, the greater your visibility will increase.

Unlimited Sharing

Social networks are making it increasingly easy for people to share and engage with your videos. This power to the audience to engage with the video posts gives your vlog the potential to reach larger audiences exponentially.

Have fun! Creating more entertaining and helpful videos will improve the chances that your audience will want to share it with others. GigIndia will take the time to help create engaging content so that you will see your vlogs go viral.

Every business, whether large or small, can benefit from starting a vlog. For more information on vlogs and how they can help your business contact GigIndia. We can help you get started today!

How do you know your business requires a student vlogger?

  • You are a small business or a start-up:
    A small business or a start-up business will have unique content marketing requirements. They do not have a huge budget to have a massive budget to launch their brand and take their niche by storm. A step-by-step approach will work in order to achieve their goals. Therefore, it’s better to go for a student video maker who can provide you tailored vlogging services.
  • Your business does not have the resources:
    If your business does not have enough resources or expertise with vlogging, then you definitely require a student video maker who can work remotely. This way he or she doesn’t have to come to your office and occupy your space. Also, you can choose from a range of available talent. You also save on running expenses such as internet, electricity, etc.
  • You don’t want to spend money and hire a full-time employee:
    Hiring a full-time employees is a huge commitment. You may also have to pay to the HR company, you will have to file taxes, etc. Apart from that expense you will also need to dedicate a video camera and other equipment for this purpose. You will have to pay for the required software, connectivity and electricity bill. You will also be paying him or her when he or she is not working and simply spending time on Facebook or browsing for research. There are so many other expenses that you will have to incur. On the other hand, if you hire a student video maker who works remotely, you can avoid all these expenses. You simply pay for the uploaded vlogs.
  • You can hire many student video makers:
    What if you don’t like the video maker you have hired? Maybe the person is not up to the mark or does not get the tracktion from the audience? Maybe he or she is not fitting with your brand image? Whatever may be the case, you critically need another vlogger and you cannot randomly fire the one you have hired. Also, you will be able to hire one or a couple of people. This is not the case if you hire a student vloggers through GigIndia. You can hire many student video content makers at once and have plenty of video content around your brand created in a short span of time.

If you agree with these points, then your business requires a student video content makers who can work remotely for you.

What are the advantages of a student Video Creator?

The biggest challenge that business face is producing enough entertaining video content to satisfy market demand. GigIndia is able to help companies crowd source their video content making requirements. By crowdsourcing with Gigindia, your company is able build content at various touch points on channels that your traffic is using thus, increasing brand awareness and traffic to your products and services.

Here are some benefits from using a crowdsourced video content creation service:

  • Lower Cost
    Small companies with limited budgets use video content crowdsourcing often via the internet. So, they do not need to provide the cameras, equipment, space and other tangible needs of the employees filling these roles. As a result, the company is able to pour more of its resources into core areas for expansion. Crowdsourcing is becoming more than just a popular fancy. All types of businesses are harnessing the problem-solving powers of crowdsourcing video content generation.
  • Improve Your Branding
    An important benefit of hiring a crowdsourced content video creation is that it ensures you are able to get fresh faces advertising your brand on various channels. Each video influencer will have his or her fan following and people are able to relate and identify with their stories and looks. This establishes a strong connect for the brand with its target audience.
  • Higher Creativity
    Within a traditional team, the quantity and quality of ideas generated in a given team meeting is depends on how many people are in attendance. Indian students are highly creative and intelligent. By crowdsourcing your video making content writing requirements to GigIndia, the number of smart people who can be involved in a project is almost limitless.
  • Speed Up the Video Content Creation Process
    As a small company owner, you will never have enough resources to create the amount of video content you wants to create. It can be difficult to get a regularly scheduled vlogs published. Major deadlines, vacation and other business emergencies can get in the way. With sites like GigIndia, you can employ a scalable crowd of students for your video content creation. No matter how many vlogs you create every week, more is always better. With scalable labor, the only limitation to posting many videos every day is your budget.
  • Video Making Gets Your Customers & Potential Customers Involved
    GigIndia builds in options for your community to produce great content. Letting your target audience get involved is like giving the mic to someone at a conference. People love share their opinions. Customers and prospects can be interviewed by students even on the streets. Plus, giving your target audience their 15 minutes of fame creates a bond that’s hard to break, making them naturally more loyal to your brand. Especially when they have publicly endorsed your brand.Remember the last time you were on TV or a part of a crowd when a film shooting was going go? How many people did you tell?  Everyone! Imagine if you were to feature as a guest post on platform? You would tell everyone you know because you’d be invested in it.
  • Diversity and Creative Choice
    One of the main draws of using a content writing service like GigIndia is that you will have students from across India and various fields of study working on creating video content for you. Imagine what your videos would look like if you or your internal team created it. It wouldn’t necessarily be bad, but over time, your content would begin to look similar. Once you turn this over to crowdsourcing, you begin picking from multiple video makers from many locations, cultures and fields of study. The diverse outlooks these individuals bring to the table is invaluable and this is only for the first step in the process.Apply this benefit of diversity, your target audience will begin to show you all the different ways they want to be approached – They’ll essentially be giving you your ideal marketing strategy.
  • Getting Fresh Ideas
    One of the benefits of crowdsourcing video content making is that it is an efficient way of getting fresh ideas to present your product and  business in a new light. India is a country with the largest student population in the world and when in college, one is at an age when one is highly passionate about whatever one likes. Crowdsourcing with GigIndia is a fast way to generate new ideas, feedback, and information on your business and services from this massive pool of resources.

How to Use Vlogs to Increase your reach and sell your brand?

  1. Facebook Video is an effective ways to reach your fan base. Why use that time to open up a dialogue just for those people. Get users to post review videos about the content you’ve published this week.
  2. Get Your Target Audience Involved. Everyone’s got an opinion. Perhaps your audience respects yours or is interested sharing their perspective of what’s going on in your niche. It’s a great way to stay connected with what’s relevant and establish your leadership in the space.
  3. Feature Your Audience by interviewing real customers when they are buying or using your products and services. Vlogging can engage with your current and potential customers to get their feedback.Giving your target audience their 15 minutes of fame creates a strong bond that’s hard to break, especially when they have publicly endorsed your brand.
  4. Unboxing Your Product. Perhaps your target audience have a wide choice of brands to choose from. They may be looking for answers to many questions or are on the fence about purchasing. Help them out by showing how you use your product. Unboxing videos can be made by students from different parts of the country in a language that your target audience will relate to.
  5. Create the unedited raw version of interviews. If you create video content regularly, capturing a fun and loose interview with a thought leader in your niche mixes it up for your audience. Plus, if your guest feels up for it, they can share it with their audience. Double exposure.
  6. Live streaming apps are the new hot thing. Facebook Live and Periscope are the strongest streaming contenders. It’s a whole dynamic and still needs to explored, but you can be sure that using these mediums can be definitely very exciting and evoke a more powerful level of awareness between the brand and the viewer.

How can GigIndia Help You to Succeed with Video Advertising Campaigns?

While our process depends on the channels and our clients goals that we are managing, our workstyle focuses on:

Accurate Expertise

We specialize in the student network and we don’t oversell ourselves or try to manage marketing efforts that we don’t have a solid reach in. In this way, we ensure our clients have a positive experience by working with us.

Value-add Insights

While our partners contract us for specific requirements, we often contribute additional recommendations as we identify them, such as user feedback collection or suggestions on brand promotion.

Transparency

We don’t hide performance from partners, even when we are encountering challenges. We share them as they arise and figure out how to overcome them, either enlisting our partners to help or at the least keeping them informed.

How to Sign Up and Start a Campaign?

GigIndia works in a very transparent way with you. Our process normally encompasses these general components:

Stage 1. Initial consultation

The first touch point is the contact form. After you share details about your requirement, we follow up with an an informal, open session where partners can pick our brains on mobile app promotion, our experience and our recommendations. We, in turn, ask questions to understand what our client’s needs and goals are and whether we are a good fit.

Stage 2. Setting up goals

What is the KPI that matters most to your business? We use these KPIs to inform our operations team, technical team and to define our criteria for success – whether it’s maximizing installs, in-app engagement events or another KPI.

Stage 3. Developing the proposal

After the initial consultation and once we learn our partner’s goals, we create a specific set of recommendations and an execution plan designed to accomplish those goals, and then review the proposal with our partners stakeholders, answering any questions they have along the way.

Stage 4. Strategy buildout

We perform the research, set up the creatives, build the targeting and campaigns and start the A/B tests as called for from the agreed-upon plan.

Stage 5. Execution!

When we turn the app promotion live, we constantly review to make sure things are working well and if not we make adjustments.

Stage 7. Developing the reporting rhythm

We create transparent documents for our clients to see what changes we are making and to analyze our performance, with our client’s KPI as the focus.

 

And of course, meetings with clients

 

We recommend a weekly or bi-weekly catch up, though for some partners we hold email or Slack-based digital check-ins. We mold to our partner’s communication style and preferences; we have driven to local clients for in-person meetings, and we have blocked out several hours availability for busy clients.

Who works on partners’ projects?

The operations team based from Pune works on all the projects. They are supported by teams based out of various cities and regions in India. The operations team is also supported by the evaluation team which ensures that only correct submissions are approved and shared with the partners. Also, we have a strong technical team which helps with automation of the process and setting up the gigs on the app.

 

The main point of contact (POC) for the partners is the Business Development team which had made the initial contact and presented the solution to the partner team.

Contact Us
close slider