What Should You Know About Android App Promotion in India?
India, the second most populated country in the world with the largest student population who have just stepped into the era of mobile Internet, is now experiencing so called ‘gold rush’ in mobile marketing. App developers see massive potential and are eager to promote their app there what might be not that easy task as it seems at first. Here are some insights about Indian mobile advertising market you have to take into account to be successful in promoting your app in India.
- 60% of Indian Internet-users are mobile-only
The average Indian students pick smartphones became the device of choice for access to the web. Students spend a large part of their time on their smartphone devices. This fact has shaped the whole culture of Internet consumption, making mobile commerce extremely attractive for local and international businesses, what resulted in high demand on mobile advertising services.In majority of mature mobile marketing markets (e.g. the USA or China), Internet audience has been growing slowly from personal computers to laptops and, finally, to smartphones and tablets. India has overlapped the desktop stage of Internet, jumping right into mobile era. According to the Internet and Mobile Association of India, 213 out of the 354 million local internet users are mobile-only. About 128 million mobile internet users belong to the urban population of India with the rest 45 million residing in rural areas.
- A majority of users’ devices allow less than 20 apps
Indian students prefer smartphones with Android phones, mostly low cost models that hardly allow installing more than 20 apps. These restrictions make mobile marketing in India. Publishers and developers must first think about the mobile applications size to be sure that they are no more than 30 Mb, RAM required for the stable and fast execution etc. Also, there is always a peer pressure to have the most trending apps on their phones.
- A Smartphones’ screen sizes are big enough to watch video
Most of the popular diagonal screen sizes of smartphones are large enough to watch video, thus opening huge opportunities to the video mobile advertising. The conversion rates of video ads are higher than those of banner ads: 5% and 1% respectively and the volume of video ads is not that huge.
- Users often turn the data connection off
A majority of users are on prepaid plans and so, to save money, people keep their phones with the data switched off. Students have to keep the phone switched off during classroom sessions and turn it on only to check the news or the messages. Often, users will keep a list of apps they will download when they connect to a wifi. Hence, an offline campaign with a campus ambassador can go a long way to get installs and engagement for your apps.
- Customs and peers affect retention rates
A Chinese developer of the utility app noticed high retention rates during weekdays but extremely low ones on weekends in India. The reason: due to the strong traditions, users often prefer to spend their free time with families and friends instead of staring at mobile devices.Students are connected to each other through various Whatsapp groups. Hence, it is easy for them to share an app with their peer group to create increased visibility for the app.
- Social networking websites
For Indian companies (e-commerce, entertainment, etc.) promotion on mobile marketing side is the priority when it comes to the user acquisition. Aside from Google Play links, social networking websites can bring in install volumes.Social networking websites are easily confused with social media sites. A social networking site is any site that has a public or semi-public profile page, including dating sites, fan sites and so on. A social media site has profiles and connections, blended with the tools to easily share online content of all types.
- Retargeting existing users is a trend
The way Indian mobile advertising market is developing now is similar to what China had experienced before. Earlier Indian companies mostly required app installs, now they are interested in in-app actions, paying special attention to the retention rate, which is more important for e-commerce now. Therefore, GigIndia focuses on involving people who are able to purchase the product, retargeting existing users to make them coming back again and again.
So, whenever you decide to promote your app, remember to localize your product, pay attention to alternative channels of monetization and take the help of reliable partner like GigIndia to popularize your app there.
Why Should You Use Mobile App Marketing?
Mobile applications are fun and highly useful for both advertisers and consumers. An important part of using a mobile app is that it can be accessed 24/7 and likewise advertisers can introduce new schemes or parts alike. This gives a first-hand experience to all small and big business firms.
Here are some reasons why you should choose to have a mobile app marketing campaign with GigIndia:
- Build a Relationship With Users
- More Convenient To Use Than The Mobile Site
- Build Customer Loyalty
- Increase Your Accessibility
- Increase Exposure Across Mobile Devices
- Build Brand and Recognition
- Be Visible to Customers at All Times
- Provide Value to Your Customers
- Generate Repeat Business
- Improve Customer Engagement
Why Choose GigIndia for Mobile App Marketing Strategies?
We have partners ranging from single developers to multinational corporations. Companies seek help from marketing agencies for several main reasons, which typically include that the company doesn’t have the time, expertise, people or toolsets to support their marketing efforts. That said, companies typically contract GigIndia to increase their app install volumes and to get users to perform in-app events using their apps.
The benefit of working with GigIndia is to leverage experience spent working with many apps from different domains. This generally yields a deeper understanding of the marketing strategy and tactics, with which the we are able to:
- Make fewer mistakes as an inexperienced marketer would.
- Generate results faster.
- Extract a greater ROI from your budget resources.
- Use online and offline channels, available through our large user base.
Here is a deeper dive into the breakdown of services offered by GigIndia:
Any app requires more installs and companies use paid and organic media strategies for this purpose. GigIndia has a very large user base of students from all parts of India. In India, students community is very closely connected by various social media channels. A connecting with this user base, the company also has access to the vast network of students in India. This increased visibility can get a lot of installs in a short period of time.
A company may choose to acquire a user base who will perform in-app actions and other engagement activities in the app. GigIndia can run campaigns to acquire users who will perform actions on the app such as performing a task, a video upload, etc. Due to higher costs of user acquisition, engagement marketing is more crucial to mobile marketing than web marketing.
The look and feel of strategy, branding is a vital part of app promotion. This is important not only to win awards and generate buzz, but also to differentiate app companies from one another from the consumer’s perspective.
A large part of users in India are conscious of their data usage. To save money, people keep their phones with the data switched off and surf the internet when wifi is available. Students have to keep the phone switched off during classroom sessions. Word-of-mouth app promotion is a very effective strategy since there is a higher possibility of a potential use to install and use an app when it is recommended by relative or a friend.
The young and dynamic student network of GigIndia is ideally suited to promote your business offline.
Regular user testing of the app is crucial for developers to identify bugs in the app and fix them. We are able to offer large volumes of users that can test the app users flows in every way possible and also in diverse conditions.
This service offered by GigIndia can generate valuable feedback from actual users from different parts of the country. The partners can even plan localised strategic campaigns to based on this data.
GigIndia provides companies a platform for launching a new product. Creating visibility and awareness for your product or service within members from your target niche group see your product or service increases the number of people who hear and discuss about your brand. This increases the brand recall for your target audience.
USPs of GigIndia for Mobile App Promotion
While our process depends on the channels and our clients goals that we are managing, our workstyle focuses on:
We specialize in the student network and we don’t oversell ourselves or try to manage marketing efforts that we don’t have a solid reach in. In this manner, we ensure our clients have a positive experience in working with us.
While our partners contract us for specific channels, such as just blog content, we often contribute additional recommendations as we identify them, such as user feedback collection or suggestions on brand promotion.
We don’t hide performance from partners, even when we are encountering challenges. We share them as they arise and figure out how to overcome them, either enlisting our partners to help or at the least keeping them informed.
How to Sign Up and Start a Campaign?
GigIndia works in a very transparent way with you. Our process normally encompasses these general components:
Stage 1. Initial consultation
The first touch point is the contact form. After you share details about your requirement, we follow up with an an informal, open session where partners can pick our brains on mobile app promotion, our experience and our recommendations. We, in turn, ask questions to understand what our client’s needs and goals are and whether we are a good fit.
Stage 2. Setting up goals
What is the KPI that matters most to your business? We use these KPIs to inform our operations team, technical team and to define our criteria for success – whether it’s maximizing installs, in-app engagement events or another KPI.
Stage 3. Developing the proposal
After the initial consultation and once we learn our partner’s goals, we create a specific set of recommendations and an execution plan designed to accomplish those goals, and then review the proposal with our partners stakeholders, answering any questions they have along the way.
Stage 4. Strategy buildout
We perform the research, set up the creatives, build the targeting and campaigns and start the A/B tests as called for from the agreed-upon plan.
Stage 5. Execution!
When we turn the app promotion live, we constantly review to make sure things are working well and if not we make adjustments.
Stage 7. Developing the reporting rhythm
We create transparent documents for our clients to see what changes we are making and to analyze our performance, with our client’s KPI as the focus.
And of course, meetings with clients
We recommend a weekly or bi-weekly catch up, though for some partners we hold email or Slack-based digital check-ins. We mold to our partner’s communication style and preferences; we have driven to local clients for in-person meetings, and we have blocked out several hours availability for busy clients.
Who works on partners’ projects?
The operations team based from Pune works on all the projects. They are supported by teams based out of various cities and regions in India. The operations team is also supported by the evaluation team which ensures that only correct submissions are approved and shared with the partners. Also, we have a strong technical team which helps with automation of the process and setting up the gigs on the app.
The main point of contact (POC) for the partners is the Business Development team which had made the initial contact and presented the solution to the partner team.